Byron Biroli

Twenty years delivering technology infrastructure. UK telecoms migrating from legacy voice to IP, world-first immersive experiences for global audiences, a permanent cultural venue as national legacy, and now transaction-linked credit on Uganda's mobile money rails.

Founder and Managing Director, Sendu.
Kampala.

Now

Sendu builds embedded banking infrastructure for Uganda's mobile money ecosystem. Transaction-linked credit embedded in the rails 33 million Ugandans already use every day.

Five-product suite across payments, group savings, merchant till, float, and credit rating. Bank of Uganda PSP licensing in progress. First pilot in 2026.

Visit sendu.ug

Selected Work

The Butterfly Trail

World-first mixed reality experience at Outernet London, the UK's most visited attraction. Led as Originals Product Manager at Pixel Artworks. 6M+ annual visitors to the Now Building. 28M social views in the first month. Browser-based AR on a first-of-its-kind Unreal Engine and 8th Wall interface.

The Reel Store

UK's first permanent digital art gallery. Led as Digital Producer at Coventry UK City of Culture. 800m² projection canvas, 14 4K laser projectors, spatially adaptive sound. Programmed two UK premiere exhibitions: Machine Memoirs: Space by Refik Anadol, and the Life and Work of Frida Kahlo.

Career

  1. 2025 — Present

    Sendu · Founder and Managing Director

    Embedded banking infrastructure for Uganda's mobile money ecosystem. Five-product suite across payments, group savings, merchant till, float, and credit rating. Bank of Uganda PSP licensing in progress. First pilot in 2026.

  2. 2023 — 2025

    Pixel Artworks · Product Manager, Originals

    Led Pixel Artworks' $200M Originals portfolio. Delivered The Butterfly Trail at Outernet London, the UK's most visited attraction. World-first mixed reality experience. 6M+ annual visitors to the Now Building. 28M social views in the first month. Browser-based AR on a first-of-its-kind Unreal Engine and 8th Wall interface.

  3. 2020 — 2023

    Coventry City of Culture Trust · Digital Producer

    Led as Digital Producer on The Reel Store, the UK's first permanent digital art gallery. 800m² projection canvas, 14 4K laser projectors, spatially adaptive sound. Programmed two UK premiere exhibitions: Machine Memoirs: Space by Refik Anadol, and the Life and Work of Frida Kahlo.

  4. 2016 — 2020

    Ouchhh · Technical Producer

    Delivered data-driven immersive installations for international clients. DataGate: custom data visualisations of CERN Large Hadron Collider and NASA Hubble Space Telescope datasets.

  5. 2012 — 2016

    Independent · Touring Musician

    Self-managed international touring and recording operation. Press coverage in Earmilk and others.

  6. 2006 — 2012

    Cable and Wireless Communications · Business Analyst

    Wrote Business Requirement Documents and led systems integration for IP migration on Government Secure Intranet (GSi) and the Public Services Network (PSN). Bridged legacy phone systems to new IP infrastructure, migrating thousands of corporate phone numbers with continuous service. Moved corporate clients from call-centre channels to self-service portals. Unified communications and early cloud.

Education

  • Goldsmiths, University of London

    Goldsmiths, University of London · MFA Computational Arts

    C++, Python, physical computing, machine learning.